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Saturday, October 27, 2007 Win a free MRI machine

One day after announcing a new cost-effective 1.5 T Magnetom Essenza MRI, Siemens has initiated a clever marketing strategy to bring attention to its product.
One small hospital in the US, currently without an MRI, has a chance to win the system by producing a short video on why they want the scanner, and entering it in the contest held over at The video with the most votes wins. So, whether you want to watch a bunch of amusing videos, or you want to side with your local hospital, head on to the website and vote.
(hat tip: WSJ Health Blog)

More about this MRI: ESSENZA 1.5 Tesla
Magnetom Essenza is a powerful and low-cost system that supports the clinical and financial success of its users. In addition to the low initial investment, savings of up to 25% can also be attained on installation costs for space, power requirements and construction. In part this is due to the light-weight 3.5 ton magnet, which even makes it possible to install the Magnetom Essenza on higher floors. If the system is replacing an existing MR system, it can reduce energy consumption up to 50% thanks to its high-performance electronics. Since the state-of-the-art magnet has zero helium boil-off, there is no need to regularly refill this expensive substance, and the system is always ready for operation.
Thanks to its powerful gradients (30mT/m), the new member of the Magnetom family delivers superior image quality for all clinical applications. Using Tim technology with Magnetom Essenza, the area of the patient to be examined can be covered with up to 25 seamlessly integrated coil elements that are read by 8 independent radiofrequency channels. Tim allows for flexibly combining up to four different coils, which make patient and coil repositioning virtually unnecessary. Tim also enables Parallel Imaging for reduced acquisition times. All of these benefits translate into workflow improvements as well as increased patient throughput, not to mention improving the profit situation. As an example, a complete examination of the entire central nervous system can be performed in less than ten minutes.
Another powerful new innovation is the IsoCenter Matrix coil. It is permanently positioned at the isocenter of the magnet and therefore always in position, ready to scan. The advantage: the user does not need to carry large, heavy spine coils any more and the patient preparation time is shortened. Additionally, by ensuring the correct positioning of the coil excellent image quality is also guarantied. The IsoCenter Matrix can be used in flexible combinations with other coils and works as a virtual 140 cm coil without patient repositioning in multi-step examinations.
Another new feature is the Focus Shoulder Array for optimum imaging of the shoulder. The coil's shim wing shifts the examination area of the magnet from the middle of the system to the shoulder, which would lie at the edge of the measuring volume without this technology.
Magnetom Essenza has a shorter system length than many conventional 1.5 Tesla MR systems. This means that the head and feet of the patient remain outside of the system in many cases, making the examination much more pleasant for the person in the bore.


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